Leader Computers

Company Profile

Leader Computers Pty Ltd is a manufacturer & distributor of high quality Information Communications Technology (ICT) products. We manufacture Leader branded PC's, Notebooks, Tablets, & Intel™ white box series. We also distribute a huge range of IT products and peripherals.

Leader is Australia’s largest Australian owned PC Manufacturer, with warehousing and sales offices strategically located in Adelaide, Sydney, Melbourne, Brisbane and Perth, and as such, Leader is well placed to support the IT Channel thought Australia.

Leader holds certification as a quality assured organisation to the ISO 9001:2008 Quality Management System standard and is also a signatory to the Australian Packaging Covenant.

Mission

To be recognised as the leading ICT Distributor in Australia by creating a long term profitable partnership with our dealers and suppliers, through the provision of quality products, services and support from our enthusiastic and professional staff.

History

Leader commenced operations in 1984, initially as a software developer. This division was sold in 1996 and has now become two divisions:

  • IT Distribution and PC, Notebook, Tablet & Server manufacturing
  • Data Communication and Telecommunication Division

Markets

Leader has established a large client base throughout Australia, and has developed a reputation for aggressive marketing teamed with the provision of the highest quality service to its clients.

Leader distributes a large range of quality products including:

Leader PCs, Notebooks, Tablets, AIO and Servers
Leader business & corporate range of computers
Leader, HP, Toshiba and ASUS Notebooks and Tablets
Telstra, 3CX, CISCO,Yealink, Shortel, Ericsson LG Telecommunications Products
Gigabyte, Leadtek, Sapphire ASUS mainboards & Video Cards
Pioneer, LG, Verbatim Multimedia Products
Crucial, Micorn, Lexar, Kinston and Strontium Memory & SSD Products
Lexar Flash Memory
Microsoft, Symantec, Kaspersky, MYOB, Synology, Trend Micro Software
Brother, Epson & Canon Printers & Multifunction Centres
Coolermaster, Bitfenix, Silverstone, Casecom, Chenbro & FSP Cases and Power Supplies
LG, AOC, Samsung, Panasonic & Asus Monitors
LG, Pioneer & Samsung Optical Drives
Cisco, D-Link, TP-Link, Draytek, Edemax Linksys, Billion Networking Products
Swann Security Products
ATDEC Monitor Arms & Accessories
Targus Computer Accessories
Verbatim & Toshiba External Hard Drives & Flash Media
Western Digital, Toshiba & Seagate Hard Drives

Organisation

Leader’s organisational team consists of professional account executives, service departments, PC assembly lines and warehouses in Adelaide, Sydney, Melbourne, Brisbane and Perth. Leader employs over 100 staff, and also has over 260 authorised Service Agents throughout Australia.

Summary

Leader has built a strong reputation for being an aggressive marketer with strong distribution channels. Leader's successful marketing strategy teamed with a service orientated approach has established Leader as the largest PC manufacturer in Australia and a leading national IT distributor.

Community

Leader was recently interviewed in the Adelaide City Council Sustainable City Incentives Video which you can watch here.