Leader History

Leader, founded in 1996 started as an importer of dial-up modems, has through the years grown to establish a national footprint, with 5 branches, employing more than 200 staff. Leader has partnered with 70+ leading global manufacturers, acquiring two national competitors and prides itself on being both a Microsoft Indirect CSP and Tier 1 Telco Carrier. Leader remains the value added distributor of choice to it’s more than 12,000 partners Australia wide.

Our Mission

To be recognised as the leading ICT Distributor in Australia by creating a long term profitable partnership with our dealers and suppliers, through the provision of quality products, services and support from our enthusiastic and professional staff.

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Company Profile

Leader Computers Pty Ltd is a manufacturer & distributor of high quality Information Communications Technology (ICT) products. We manufacture Leader branded PC’s, Notebooks, Tablets, & Intel™ white box series. We also distribute a huge range of IT products and peripherals. Leader is Australia’s largest Australian owned PC Manufacturer, with warehousing and sales offices strategically located in Adelaide, Sydney, Melbourne, Brisbane and Perth, and as such, Leader is well placed to support the IT Channel through out Australia.

Leader holds certification as a quality assured organisation to the ISO 9001:2008 Quality Management System standard and is also a signatory to the Australian Packaging Covenant.

Leader has established a large client base throughout Australia, and has developed a reputation for aggressive marketing teamed with the provision of the highest quality service to its clients.

Company Timeline

Company Founded
• Leader founded in Adelaide selling dial-up modems
In-house Production
• Commenced in-house production of Leader PC brand
Largest PC Manufacturer
• Became the largest Australian Owned PC Manufacturer
Expanded Interstate
• Opened first interstate branch, starting the nationwide expansion
100 Employees
• Reached 100 employee milestone
• Commenced Ubiquiti Distribution
• Now with 50 Direct Vendors
Celebrated 20 Years
• Celebrated 20 years
• Leader acquires Altech
• WA branch opens, five warehouses nationwide
Acquisition of Anyware
• Leader acquires Anyware
• 175+ employees in five warehouses
• nVidia Top Growth award APAC
Distributor of The Year
• Awarded ARN Channel Choice Distributor of the Year Award
• nVidia No.1 marketshare ANZ
• Seagate Enterprise Partner of the Year
Microsoft Indirect CSP
• Appointed Microsoft indirect CSP Cloud Disty
• Appointed WD Distributor
• Ubiquiti Elite Distributor
Invest in automation
• Installed first automated robotic warehouse facility in Sydney
• Grew headcount over 250+ staff
• Reached 70 vendor relationship
2022 & Beyond
• Investment in larger warehousing with goal to reach 28,000sqm
• Investment in more automation
• More vendors

Leader distributes a large range of quality products including:

Leader PCs, Notebooks, Tablets, AIO and Servers
Leader business & corporate range of computers
Leader, HP, Toshiba and ASUS Notebooks and Tablets
LG, AOC, Samsung, Panasonic & Asus Monitors
Gigabyte, Leadtek, Sapphire, ASUS mainboards & GPUs

Channel Exclusive

Leader is strictly trade only and does not sell to public. If you are interested in any of our products please contact below and we will put you in touch with your closest Leader reseller.